MotorTrend Group Media Kit
THE LARGEST AUTOMOTIVE MEDIA BRAND IN THE WORLD
MotorTrend Group is the largest automotive media company in the world. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper. It is also the only linear television network and subscription video on-demand platform dedicated entirely to automotive content.
91% MALE
64% COLLEGE
Source: Omniture (Web), FB/IG/TW/YT (Social), AAM/USPS (Print) 9/19
Digital
THE FASTEST SITES
ON THE WEB
MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied.
Linear Television
MOTORTREND TV
Uniquely positioned at the intersection of information and inspiration, MotorTrend TV is the single most relevant resource for automotive superfans. Offering cross-platform distribution of the most authentic automotive programming on the planet, MotorTrend is the highest-ranked cable network on engagement with advertising, and the MT GO app allows cable subscribers to tune-in all day, every day, everywhere.
Direct-To-Consumer
MOTORTREND+
MotorTrend has the world’s only direct-to-consumer service dedicated entirely to automotive content. It is a one-stop shop for the greatest selection of original automotive shows, live motorsports coverage, and complete libraries of your favorite MotorTrend TV series.
Free Ad-Supported Streaming TV
MOTORTREND FAST TV
MotorTrend FAST TV is the newest MotorTrend brand serving automotive enthusiasts who want to watch free MotorTrend shows with no payments and no subscription fees. This free digital linear channel is dedicated to providing audiences with select library content with advertisements through a join-in progress linear feed. The goal of MotorTrend FAST TV is to bring MotorTrend television shows to fans with minimal friction and high engagement.
Original Programming
CUSTOM SPONSORSHIPS
MotorTrend offers unlimited programming opportunities that naturally provide valuable brand exposure and organic inclusion for in-market and aftermarket partners reaching a broad, diverse audience across digital, linear, and social platforms.
Branded Content
SEAMLESS
INTEGRATIONS
Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded content capabilities are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts and influencers.
YouTube
WELCOME BACK
TO THE CHANNEL
The MotorTrend YouTube channel comprises one of the largest automotive channels in the world. With over 6.7 million subscribers, our viewership constitutes the most authoritative community in the automotive industry. Don’t forget to like, comment, and subscribe.
Events
SUPER-SERVING FANS
FACE TO FACE
MotorTrend Group owns and operates 25+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
Studio
ALWAYS AUTHENTIC
NEVER AN INTERRUPTION
At MotorTrend Studio, we’ve created a unique hybrid content creation model designed to meet the ever-changing relationships between brands and their consumers. We accomplish this through a unified team of creatives, producers, directors, strategists, editors, and mechanics living under one roof, creating content across multiple disciplines and platforms. This foundational belief ensures conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive consumers in the world.
70+ YEARS OF
EDITORIAL EXPERIENCE
MotorTrend Magazine is world-famous. As an institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949. We celebrate our heritage, while boldly looking to the future — reimagining motor entertainment for a broader, more diverse audience.
Full Funnel Solution
360° CONTENT
ENGINE
Regardless of your brand’s needs, we’ve developed programs that utilize the full MotorTrend Group ecosystem. We use custom content to bring brand messaging to life. We activate 1st, 2nd, and 3rd party data. Most importantly, we use industry-leading tech to measure campaigns for brand lift, conversions, or foot-traffic — and we always deliver.
eCommerce
MOTORTREND STORE
The MotorTrend Store is the official home to exclusive merchandise from the most popular and iconic MotorTrend Shows and Magazine brands. Car fans enjoy wearing top-selling items which include Roadkill T-Shirts, sweatshirts plus collecting limited edition Hot Wheels® Roadkill project cars.
Social
AMPLIFY
ENGAGEMENT
As the leading authority in automotive news, our brand engages in a two-way conversation with a community that delivers the most trusted information to our communities. We are experts in targeting and amplification, and our data-driven solutions can be activated anywhere across and beyond the MTG automotive ecosystem.